Far too often we hear businesses in Vero Beach say they've tried advertising through social media and haven't had any luck. This is because they're either fishing in the wrong pond or they have bad bait. What we mean by that is, when you click 'boost post' on Facebook, you're literally wasting your money.
Through ads manager, you're able to target behaviors and interests infinitely more than you can with boosting a post and you can also use saved audiences to ensure you're in the right pond.
Also, if you don't have an advertising agency helping you with your content, your bait might not attract the fish you want to catch either.
Your best bet is to find a digital advertising agency that specializes in platforms like Facebook, Google, and LinkedIn. Your advertising dollars will go a lot further and you'll begin to see what catching fish in a digital world is really like.
If you have any questions, feel free to reach out to us at Vero Beach Social Media. We're happy to help.