This is a common problem we find with a lot of potential clients here in Vero Beach. We get have conversations all the time with business owners that constantly want to sell to a cold audience. What we have to explain to them is that people aren't on social media to be sold to, they have to be warmed up to the idea of buying your product or service. They want to know who you are, how your product is made, examples of how your services have helped...they want to buy YOU, not your business and that's the beautiful thing about social media is that you have an opportunity to tell them YOUR story!
Whether you're utilizing video, graphics, photos, or blogs, these are all ways that you can tell a cold audience about who you are, what you do, and why you do it. Once you've warmed them up, then it's time to make the ask, but until then, don't try too hard to sell.
If you're looking for help and advice on the best strategies for social media advertising in Vero Beach, give us a call. We would love to help!