We tell clients all the time, “if consistency is key, it might be time to change the locks.”
How consistently you post should be specific to each social media site you’re utilizing. Some platforms like Twitter and Instagram Stories require you to be active multiple times per day to get the maximum potential from your audience.
Other post types, like regular Instagram Posts and Facebook updates, don’t have as much urgency and can be used less sparingly. When determining your post strategy, look at factors such as how the algorithm works for each platform and whether content posts chronologically or is curated based on other factors.
The most important thing to remember is that once you start, you don’t want to stop. Consistent posting is not only important to keep your business in front of your consumers, but if done correctly, can also help with the SEO (Search Engine Optimization) of your website.
At Vero Beach Social Media, we’re constantly monitoring trends, algorithms, and best practices for how and when you should be posting. If you ever have any questions about how consistently you should post, call your local digital locksmith, Vero Beach Social Media.
You can contact us via email at info@verobeachsocialmedia.com or give us a call at (772) 999-6636.