According to HubSpot, email marketing remains one of the most important and effective ways for your business to connect with customers and build lasting relationships with them.

Who should be using email marketing?

Email marketing is not for every business. Gartner for Marketers suggests companies in the following industries should be using email marketing:

Retail

Financial services

Travel and hospitality

Manufacturing and natural resources

Consumer goods

Healthcare

We’d like to add companies dealing in health and fitness to this list as well.

What should you be emailing out to your customers?

Promotional emails including any sales or promotions you have coming up.

Informational emails including educating consumers on topics that relate to your business as well as any announcements and regular newsletters.

Re-engagement emails can be used to send surveys or connect with customers you haven’t heard from in a while.

If you need help getting started with email marketing, give us a call!