Traditional marketing is just what it sounds like, the traditional way of doing marketing, television, magazines, newspapers, and billboards. Social media marketing uses social media to market your business.
Here are some benefits of social media advertising:
Your audience can engage with the ad. With traditional marketing, consumers can’t like, comment, or share your advertisement. With digital marketing, they can. You can even add a Call to Action (CTA) button for them to directly message you about the product or service you’re advertising.
You pick your audience. With traditional marketing you place your ad somewhere and anyone who watches that show or flips through the newspaper might see your ad. With social media advertising you can pick demographics and behavioral traits of your target audience, so your ad will be placed in front of the people in your target audience.
You can make changes. Once your ad is placed in a newspaper and notice a typo or think of better wording, you can’t change it. With social media ads, you can change it up whenever you want.
You can save a few bucks. Traditional advertising can be very expensive. With social media advertising, you choose the budget.
If you need help with your digital marketing efforts, give us a call!