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We’ve talked about how video is king, and YouTube is a prime example. Did you know that YouTube is the second largest search engine, next to Google? People prefer to watch a video than read an article!

How can you use YouTube as a marketing tool?

Show off your services and products. Show your potential customers what it is you do in a way that grabs and keeps their attention. If you have a new product or service, make a video, and let your audience know!

Customer testimonials. Video testimonials add a little something that you can’t get with a written review. Take a five star review a step further by having your satisfied customers talk about their experience with your company.

Create video tutorials. Make product videos to grab potential customers’ attention or to show customers how to use your equipment or products. If you have a product that may be difficult for the layperson to set up or that has multiple functions, give them a QR code or send them a link to a video tutorial.

Need some help making videos and posting them to YouTube? Give us a call!

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