We figured for our first blog post of the New Year, we should talk about GOALS! More specifically, marketing goals, which are the objectives included in a marketing plan. They answer the question: What do you want to achieve?

Did you know marketers who set goals are 376% more successful? The gold standard of goal writing is the SMART method. You want your marketing goal to be Specific, Measurable, Attainable, Relevant, and Time-bound.

Here are some example SMART goals to get you started:

By December 31, 2023, increase website traffic by 10%.

By December 31, 2023, increase engagement on Instagram by 15%.

By December 31, 2023, increase the number of email subscribers by 5%.

If you need help with your marketing goals, give us a call!