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Some people may think marketing is simply creative people putting products and services out there for others to see. In reality, successful marketing is a thought-out process that involves goal setting and strategic planning. The plan is usually evaluated and readjusted depending on its performance.

Despite frequent confusion surrounding goals, strategies, and tactics, there is a difference between them. Goals are your objective. Strategy is your plan to reach your goals. Tactics is the way you put your plan into action.


Key Performance Indicators (KPIs) are analytics that tell you the impact of your marketing campaign. KPIs can be website views, email open rate, number of followers, or social media engagement. If these numbers are going up, then your tactics are working. If they are going down, it might be a good idea to re-evaluate and adjust your tactics.


Contact us at Vero Beach Social Media to help you reach your goals!

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