Ads. It's as simple as that.
The algorithm is always shifting and organic reach has continued to decline over the years. In 2022, fewer than 8% of your Facebook followers are seeing your posts organically.
Also, even if you were hitting 100% of your Facebook followers, that would mean you're only reaching the people that already know you exist! Facebook ad accounts have targeting capabilities that allow you to target people who share your customers' interests, behaviors, and demographics, meaning you can reach people that fit that mold and may not know who you are already.
You can also create incredibly focused messaging to target specific groups, and make sure your money is ONLY being spent on that group.
If you have questions about Facebook advertising, social media marketing, or marketing in general, give the folks at Vero Beach Social Media a call. We'd love to help!