Catchy headlines, engaging copy for a post, and the keywords we use on our website are some of the most important aspects of successful marketing strategies. Whether we acknowledge it or not, language matters. The things we say and how we say it can impact our business. Language is how we communicate our message to our audience, it’s how we engage with them, and it’s sometimes even the reason they come back.

Why does language matter?

Language helps to connect to your audience

. A catchy headline can draw someone in. A cleverly worded post can be liked and shared across social media platforms. It can put a smile on someone’s face, maybe validate them in some way. Perhaps, offer them something they weren’t sure they needed.

Language can deter your audience. Just like our audience stays because of what we say, we can also lose them because of what or how we say it. Before you hit the post button, think carefully about who your audience is and how they might react to what you’re saying.

Using keywords improves your Search Engine Optimization (SEO). SEO puts you closer to the top of a Google search. Using keywords on your website or in your blog posts, even frequent updates can help improve SEO.

Not a writer or wordsmith? We can help with that! Give us a call to help you with your copywriting needs!