Social media is the greatest business growth tool since Gutenberg invented the printing press, but are you using it effectively?
We often see companies trying to sell their product or service on Facebook, Instagram, LinkedIn, and other social media platforms to cold audiences, without listening to their prospective customers. Social media is made to have two-way conversations. Don’t just put a message out there for the masses to consume, engage with them, reply to comments, follow trends, watch what major companies do. Don’t just aimlessly talk, you just have to…listen.